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Higher Education

Branded Promotional Products Management for Higher Education

Higher Education is rapidly growing, with high demands on institutions to enroll a greater number of students, recruit higher caliber facility members, and differentiate from competition. This is placing pressure on institutions to increase the marketing of their programs and focus on developing their brand. It is important that institutions market their unique values and characteristics properly in order to create strong brand awareness. Branded materials provide long-term exposure and can significantly impact the perception of an institution. However, when multiple departments across campus are ordering from a large number of vendors, institutions are putting their brand at risk and failing to leverage their buying power.

Needs Assessment

  1. Leverage entire institution’s collective spend
  2. Protect brand and mitigate brand misuse
  3. Process management – ease of ordering, seamless integration with order management system
  4. Build brand awareness through increased advertising impressions

Strategy:

Implementing an online custom e-store for your branded materials allows institutions to consolidate promotional product spending to receive significant cost savings, while giving you a seamless process and at the same time protecting your brand.

Ohio University SmartSite
“We began working with Consolidus in 2010… They quickly created an online shop unique to our university which made selection and ordering much easier, as well as ensured that our campus departments were receiving items that were brand consistent. Consolidus has been extremely diligent about obtaining art approvals from us prior to production, but more importantly, they have a talent for defusing differences of opinions between what is brand consistent and what clients think is brand consistent. This helps to relieve a lot of time and effort on our end. We have come to rely upon Consolidus as a true partner in effectively branding our institution. It is easy to say that one would be hard pressed to find a company that offers the service, talents, products, economy, efficiency, and follow-through that Consolidus does.”
Manager

Publications Trademark Licensing Coordinator

Client Profile

  • Over 25,000 enrolled students
  • $500,000+ annual promotional products volume

Program Benefits

  • Custom designed webstore for your university
  • Dedicated Program Manager to guide you
  • A Graphic Design Team to manage your orders
  • Optional dual-party graphics approval process
  • 99% customer satisfaction rating

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