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Ohio University

Branded Promotional Products Management for Higher Education

OhioPromoShop.com
Ohio University SmartSite

Higher Education is rapidly growing, with high demands on institutions to enroll a greater number of students, recruit higher caliber facility members, and differentiate from competition. This is placing pressure on institutions to increase the marketing of their programs and focus on developing their brand.

It is important that institutions market their unique values and characteristics properly in order to create strong brand awareness. Branded materials provide long-term exposure and can significantly impact the perception of an institution.

However, when multiple departments across campus are ordering from a large number of vendors, institutions are putting their brand at risk and failing to leverage their buying power.

Needs Assessment

  1. Leverage entire institution’s collective spend
  2. Protect brand and mitigate brand misuse
  3. Process management – ease of ordering, seamless integration with order management system
  4. Build brand awareness through increased advertising impressions

Strategy

Implementing an online custom e-store for your branded materials allows institutions to consolidate promotional product spending to receive significant cost savings, while giving you a seamless process and at the same time protecting your brand.

“Consolidus is the preferred promotional item supplier at Ohio University. Our experience with them has been stellar. Even when things are challenging the team at Consolidus goes out of their way to rectify any problem and ensure the customer is more than satisfied with their purchase. Their technology is easy to use and fairly intuitive, the integrity of the team is top notch and the communication is outstanding. Whether it was implementing the punch-out catalog, or resolving past due invoices, or meeting the impossible deadlines imposed by our campus, the Consolidus team took on the challenge with the utmost of professionalism and courtesy. Even when I purchased my own promo items for our department, I was delighted with the process, the timing and the product.”
— Assistant Director, Strategic Sourcing and Operations

“We began working with Consolidus in 2010. They quickly created an online shop unique to our university which made selection and ordering much easier, as well as ensured that our campus departments were receiving items that were brand consistent. Consolidus has been extremely diligent about obtaining art approvals from us prior to production, but more importantly, they have a talent for defusing differences of opinions between what is brand consistent and what clients think is brand consistent. This helps to relieve a lot of time and effort on our end. We have come to rely upon Consolidus as a true partner in effectively branding our institution. It is easy to say that one would be hard pressed to find a company that offers the service, talents, products, economy, efficiency, and follow-through that Consolidus does.”

— Manager, Publications Trademark Licensing Coordinator

Client Profile

  • Over 29,000 enrolled students
  • $450,000+ annual promotional products volume

Program Benefits

  • Seamless Jaggaer integration through our custom built webstores
  • Dedicated Program Manager to guide you
  • A graphic design team to manage your brand
  • Over 11,000,000 custom products designed and delivered
  • Over 75 years experience in promotional products

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